LIQUID I.V. / OOH + DOOH
LIQUID I.V.
Motion at the scale of the city. Selected outdoor work from Los Angeles and Times Square.
CONTRIBUTION
Motion design · Michael Smith
FORMATS
Architectural screens · Digital billboards
CONTEXT
Selected campaigns and live placement footage
MOXY LOS ANGELES / FILMED SCREEN PLAYBACK
LIVE PLACEMENTS
DESIGNED FOR
THE PLACE.
A wraparound building display, a vertical Times Square screen and a street-level installation each give the campaign a different canvas. These clips show the work in its physical setting.
TIMES SQUARE / TEAR. POUR. LIVE MORE. / FILMED PLAYBACK
VENICE / INSTALLATION DOCUMENTATION / 2024
From moving screens to printed outdoor, the surrounding place is part of how the work is seen.
CAMPAIGN CONTEXT / 2025
I.V. O’CLOCK.
TIMES SQUARE.
Liquid I.V.’s June 4, 2025 takeover brought coordinated hydration messaging to Times Square. The photograph and campaign recap below document the wider activation.
CAMPAIGN: ZAMBEZI / MEDIA: SCALE BY ZAMBEZI / CAMPAIGN RECAP
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