Motion graphics for Dannon’s Light + Fit, shown in a supermarket-screen visualization. Fruit, yogurt and animated spoons move around a simple message against a vivid purple background.
PORTFOLIO PLACEMENT VISUALIZATION / RETAIL SCREEN
CONTRIBUTION
Motion graphics
BY
Mike Smith
FORMAT
Retail screen
The supermarket visualization shows the animation on a compact screen above the aisle. The purple field gives the creative a distinct boundary within the store.