OOH & DOOH
THE RIGHT PLACE.
A CLEAR PURPOSE.
From the location shortlist to the final screen-ready files. We connect outdoor media planning with design and motion production.
PLACE IS PART OF THE IDEA
A city is more than
a media channel.
01 / LANDSCAPE
Billboards & large-format
Scale and repeated visibility along real journeys.
02 / STREET
Street-level & transit
Closer viewing, pedestrian routes and local context.
03 / VENUE
Digital screens & venues
Flexible schedules where the inventory supports them.
Pictured: Liquid I.V. in Times Square. Formats and buying options depend on market availability.
WHAT WE DO
The placement. The production.
The whole picture.
01 Media planning & buying
A considered shortlist of locations, formats and schedules. A media plan built around your audience and budget.
02 Design, motion & production
Artwork made for the actual screen: scale, orientation, viewing distance and the seconds you have to make an impression.
03 Trafficking & reporting
Formats checked. Files delivered. A clear record of what ran, where it ran, and what the reporting can tell you.
HOW IT WORKS
From first brief
to final delivery.
01
Brief the campaign
Audience, market, timing, budget and what the campaign needs to do.
02
Choose the placements
Review the shortlist, costs, schedule and creative requirements.
03
Produce & prepare
Make the artwork, adapt the formats and check the final files.
04
Run & review
Confirm delivery and review the reporting available for the buy.
A FEW PRACTICAL QUESTIONS
Before we get
out there.
What is the difference between OOH and DOOH?
OOH is advertising in physical places, including printed billboards and posters. DOOH uses digital screens. Digital placements can offer flexible timing and creative changes, depending on the inventory and delivery system.
Can we bring existing creative?
Yes. We can assess existing artwork and adapt it for the selected formats. Any redesign, animation or extra versions are scoped before production.
Can we start with a focused local campaign?
Yes. A focused plan can start with a small set of suitable placements. The viable schedule and spend depend on inventory, fees and the campaign requirements.
What determines the cost?
Location, format, availability, timing and the buying method all affect media cost. Production, platform or service fees and optional measurement are separated in the proposal.
Can the message change by time or location?
Sometimes. Scheduled or location-specific versions can be prepared where the placement and delivery system support them. Live data feeds or automated triggers require a confirmed workflow and a separate scope.
What reporting will we receive?
Reporting is agreed for the buy. Delivery records, plays and estimated impressions are different measures; audience and outcome studies depend on the available methodology and scope.
START HERE
WHERE DO YOU
WANT TO SHOW UP?
Tell us your city, audience, timing and budget. We’ll work out the right places to start.