LIQUID I.V. / DIGITAL OUT-OF-HOME / 2024
ONE STICK. EVERY SCREEN.
A 3D product system built once, then scaled from a Los Angeles corner wraparound to Times Square, the Las Vegas Strip and SoFi Stadium's Infinity Screen.
30+ PRODUCTS IN 3D
16K MASTERS
LA / NYC / LAS VEGAS
7 SIZES PER FLIGHT
MOXY LOS ANGELES / CORNER WRAPAROUND
01
BUILT ONCE IN 3D.
Every flavor modeled from reference photography, with fluid simulations and 16K renders, so every screen starts from the same hero assets.
3D PRODUCT LIBRARY
FLAVOR RENDERS
FLUID SIMULATION / WIREFRAME AND FINAL
02
SHAPED FOR EACH SCREEN.
A wraparound, a vertical tower and a stadium ribbon each get their own composition, never a stretched ad.
THE BIRD / MAIN BOARD ARTWORK
THE BIRD / TOWER ARTWORK
7TH AVE / ON THE STREET
SOFI STADIUM / INNER ENDZONE RIBBON ARTWORK
SOFI STADIUM / INFINITY SCREEN
03
LIVE ACROSS THREE CITIES.
MOXY LOS ANGELES / DAY
MOXY LOS ANGELES / NIGHT
TIMES SQUARE / NEW YORK
TIMES SQUARE / NIGHT
LAS VEGAS STRIP / NIGHT
LAS VEGAS STRIP / DAY
04
RIGHT MESSAGE, RIGHT WEATHER.
New York's winter flight ran General, Science and Cold Weather versions, each cut for seven screen sizes.
GENERAL
SCIENCE
COLD WEATHER
NEW YORK WINTER FLIGHT / SEVEN SCREEN SIZES
05
EVERY SIZE, ONE SYSTEM.
NEPTUNE DOOH / SIZE SET
RETAIL / COOLER-DOOR SCREENS
EVENT / LED BOOTH
START HERE
PUT YOUR BRAND
EVERYWHERE.
Tell us about your project. We’ll follow up to work out the brief and next steps.